SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimizing for the search engines, however, today SEO is also about improving user experience too.
There are 5 main key benefits of SEO. Let's have a look at them.
Businesses that have a SEO optimised website bring MORE customers and grow as twice as fast than businesses who do not have one.
SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service!
SEO-optimized websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimized website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?