Marketing has always been connecting about your audience in right place and at the right time. Digital marketing is advertising of products or services through digital channels like Search Engine Optimization, email, mobile app, social media to get quantity and quality traffic to your website. It works for any business in any Industry regardless what your company sells. It identifies your customers needs and creates online platform. Digital marketing techniques such as Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Social Media Optimization(SMO), Content automation, eBooks have become popular. Digital marketing in digital era is not only for marketing the products and services but also allows for 24/7 online customer support.